Sponsorship Intelligence
Find more sponsors, with more context, sooner.
Prescient ranks the companies most likely to buy a partnership with your property, then hands your commercial team the evidence behind every name: why them, why you, and why now.
01The problem
Your next sponsor is a company nobody on your team has thought of yet.
Sponsorship sales still runs on memory, relationships and last season's list. The brands entering the market, the ones who just raised, just hired a CMO, just lost category exclusivity somewhere else, never reach a spreadsheet until somebody else has signed them.
The evidence is out there. It is simply spread across far more ground than any commercial team has the hours to cover. So the approach goes out cold, and the cost of every conversation goes up.
02What it does
From the open market to a name you can call.
Watch the market
Continuous monitoring of public company activity across every territory you sell into.
Score the intent
A model calibrated on completed sponsorship deals ranks each company against what buyers in your category have actually done.
Fit it to your property
Re-ranked against your fanbase, territory, rate card and category exclusivities. The same company gets a different answer for a different property.
Hand over the evidence
A dossier per name: buying history, decision-makers, fit to your property, and why now. Every claim traceable to a dated public source.
What lands on your desk
A ranked target list, tiered by urgency, with a dossier behind every name, plus a running note of what changed in your market this week.
Illustrative. Brand names and scores are fictional.
03Who it's for
Three jobs, one intelligence layer.
Rights holders
Clubs, venues, leagues and events with inventory to sell and a commercial team smaller than the market they cover.
A target list you didn't have to build
Evidence for every approach
Exclusivity conflicts flagged before you pitch
Sales agencies
Agencies and agents selling multiple properties, who win mandates on the strength of the pipeline they can show.
One brand, ranked across your whole roster
Client-ready briefs in minutes
Proof of process when you pitch for rights
Investors & advisors
Funds and advisors underwriting sports assets, who need to know where sponsorship demand is heading.
Category heat by market
Comparable deal benchmarks
Forward demand, not trailing revenue
The brands are already telling you they're ready. Somebody has to be reading.
04Questions
The things people ask first.
How is it different from a CRM or a media database?
A CRM records what you've already done. A database tells you who exists. Prescient ranks companies against the property you're actually selling, and shows you the evidence behind each one.
Does it work outside the major leagues?
Yes, and that's where the gap is widest. Prescient scores at any geographic level, so a regional club sees the local and national brands active in its territory, sized to the inventory it can actually sell.
Does it work alongside our CRM?
Yes. Prescient sits in front of your CRM: it decides who is worth a conversation and hands over the reasoning. Your CRM records what happens next.
How long until it's useful?
You get a ranked list for your property from the first session. The model doesn't need to learn your business before it can rank the market you sell into.
05Access
See your property's list.
Tell us the property. We'll run it through the model and walk you through the top of the list on a call. Your real market, not a demo dataset.